The Loyalty Network

Posted on May 12, 2011. Filed under: Loyalty |

No, this isn’t a new movie featuring Jessie Eisenberg…although that would be cool.

It’s a brief teaser of what’s coming – with Boutique Loyalty (Trademark Pending).

Many small businesses see the success that large companies have with their loyalty programs – whether it’s an airline, a grocery store, or even a mall in your community.  Consumers earn and redeem points, and the pursuit of points has become an obsession for many loyal subscribers.

However, for small business – there are some major drawbacks.

First, a loyalty program only works for your current customers.  It doesn’t help with the acquisition of new customers, or the necessary marketing to build a customer base in the first place.

Secondly, joining can a barrier for new customers – especially since many large chain loyalty programs have become associated with credit card offers.  New customers see joining one. more. network. as annoying.

In addition, most loyalty programs require a membership card to identify with – but with the high cost of production, a database to manage accounts, and the probability of customers losing their cards – this creates unnecessary cost and overhead for a small business.

So what’s a Loyalty Network?

It’s a better way to leverage your neighbors and relationships in your community – a way to build your customer base and build customer loyalty at the same time.  It’s a system that allows small businesses to work together both within the community and in surrounding areas – even nationally to bring awareness to your business and brand.

Boutique Loyalty is launching a Loyalty Network soon – learn more before the pre-launch by requesting information.  Or, check back to learn more soon.

Stay local!


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