The Loyalty Network
No, this isn’t a new movie featuring Jessie Eisenberg…although that would be cool.
It’s a brief teaser of what’s coming – with Boutique Loyalty (Trademark Pending).
Many small businesses see the success that large companies have with their loyalty programs – whether it’s an airline, a grocery store, or even a mall in your community. Consumers earn and redeem points, and the pursuit of points has become an obsession for many loyal subscribers.
However, for small business – there are some major drawbacks.
First, a loyalty program only works for your current customers. It doesn’t help with the acquisition of new customers, or the necessary marketing to build a customer base in the first place.
Secondly, joining can a barrier for new customers – especially since many large chain loyalty programs have become associated with credit card offers. New customers see joining one. more. network. as annoying.
In addition, most loyalty programs require a membership card to identify with – but with the high cost of production, a database to manage accounts, and the probability of customers losing their cards – this creates unnecessary cost and overhead for a small business.
So what’s a Loyalty Network?
It’s a better way to leverage your neighbors and relationships in your community – a way to build your customer base and build customer loyalty at the same time. It’s a system that allows small businesses to work together both within the community and in surrounding areas – even nationally to bring awareness to your business and brand.
Boutique Loyalty is launching a Loyalty Network soon – learn more before the pre-launch by requesting information. Or, check back to learn more soon.
Stay local!
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