Keeping it Simple

Posted on February 26, 2011. Filed under: Best Practices, Loyalty | Tags: , , |

Complexity is totally overrated.

I’ve been in more than my fair share of meetings.  I can’t count the number of times that I watched some poor colleague trying to explain the benefits of some antiquated, incredibly confusing and complex methodology or product.  The general response from the meeting group?  “KISS!”

No, that’s not an inappropriate response for a meeting – it stands for “Keep it Simple, Stupid.”  If you can’t explain it, who can understand it?

A blog post I saw recently made this point beautifully:

“Second, make sure it’s something easy to implement and explain. If it’s too complicated no one will use it because they won’t understand it. Moreover, you don’t want to create a plan that is costly.”

A loyalty program should sell for you, and allow consumers to earn rewards in the form of “an excuse to come back.”

But what if every store on your street had its own loyalty program?  How willing will a customer be to participate in yours?  Over-saturation can tire the consumer and, worst of all, confuse.

Keeping it simple is important for the consumer, but it’s also important for the small business owner.  A loyalty program should be:

*Simple during the checkout process
*Simple to explain
*Simple for the consumer to join
*Simple for the consumer to redeem rewards…making it a simple decision to come back!

If loyalty programs you are considering don’t pass the “KISS” test, keep looking, as we work towards releasing a simpler solution.

Stay local!

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